{"id":67,"date":"2007-09-13T22:51:00","date_gmt":"2007-09-13T22:51:00","guid":{"rendered":"http:\/\/www.stanetdam.com\/?p=67"},"modified":"2007-09-13T22:51:00","modified_gmt":"2007-09-13T22:51:00","slug":"un-iphone-braun","status":"publish","type":"post","link":"https:\/\/stanetdam.com\/?p=67","title":{"rendered":"un iPhone Braun"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/www.stanetdam.com\/wp-content\/uploads\/iphone.jpg\" alt=\"iphone\" style=\"margin: 0pt 1em 1em 0pt; float: left\" \/>Comment cr\u00e9er un \u00ab\u00a0air de famille\u00a0\u00bb indicible, un lien affectif impalpable pour un nouveau produit ? Cela passe par le design, et les \u00e9vocations de certaines lignes,courbes, couleurs, icones&#8230;<\/p>\n<p>D\u00e9monstration avec le dernier iPhone \/ iPod Touch d&rsquo;Apple.<\/p>\n<p><!--more--><\/p>\n<p>En effet des photos de quelques anciens produits de l\u2019allemand Braun laissent d\u00e9couvrir des similitudes surprenantes entre un vieux poste de radio et un MacPro ainsi qu\u2019entre une calculatrice de 1977 et celle de l\u2019iPhone.<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/iphone_braun.jpg\" \/><\/p>\n<p>Il faut savoir que ces cr\u00e9ations sont \u00e0 l&rsquo;origine celles de Dieter Rams, qui s\u2019inscrivaient dans la philosophie du Good Design. L&rsquo;un des principes de ce courant \u00e9tait de faire des produits durables, ind\u00e9modables.<\/p>\n<p>M\u00eame s&rsquo;il apparait que les produits technologiques se d\u00e9modent dans le temps, les produits Apple ont tendance \u00e0 marquer leur temps. Il n&rsquo;est innocent de croire que ces \u00ab\u00a0emprunts\u00a0\u00bb \u00e0 des classiques du design r\u00e9sonnent dans nos imaginaires, et ainsi cr\u00e9ent une proximit\u00e9 avec des objects technologiques par d\u00e9finition plut\u00f4t \u00ab\u00a0froid\u00a0\u00bb.<\/p>\n<p>Est ce l&rsquo;un des secrets d&rsquo;Apple pour nous rendre ses produits tendance, ind\u00e9modables et quasi affectivement proches de ses utilisateurs ? Peut-\u00eatre. C&rsquo;est une piste&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/www.stanetdam.com\/wp-content\/uploads\/iphone.jpg\" alt=\"iphone\" style=\"float:left; margin: 0 1em 1em 0;\" \/>Comment cr\u00e9er un &quot;air de famille&quot; indicible, un lien affectif impalpable pour un nouveau produit ? Cela passe par le design, et les \u00e9vocations de certaines lignes,courbes, couleurs, icones&#8230;<\/p>\n<p>D\u00e9monstration avec le dernier iPhone \/ iPod Touch d&rsquo;Apple.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-67","post","type-post","status-publish","format-standard","hentry","category-uncategorized","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"builder_content":"","_links":{"self":[{"href":"https:\/\/stanetdam.com\/index.php?rest_route=\/wp\/v2\/posts\/67","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stanetdam.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stanetdam.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stanetdam.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/stanetdam.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=67"}],"version-history":[{"count":0,"href":"https:\/\/stanetdam.com\/index.php?rest_route=\/wp\/v2\/posts\/67\/revisions"}],"wp:attachment":[{"href":"https:\/\/stanetdam.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=67"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stanetdam.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=67"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stanetdam.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=67"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}