{"id":5456,"date":"2010-05-25T15:58:20","date_gmt":"2010-05-25T13:58:20","guid":{"rendered":"http:\/\/www.stanetdam.com\/?p=5456"},"modified":"2010-05-25T15:58:20","modified_gmt":"2010-05-25T13:58:20","slug":"ce-que-represente-vraiment-apple-sur-le-marche","status":"publish","type":"post","link":"https:\/\/stanetdam.com\/?p=5456","title":{"rendered":"Ce que repr\u00e9sente vraiment Apple sur le march\u00e9"},"content":{"rendered":"<p>AT Internet \u00e9value les parts de march\u00e9 des OS en fonction des visites sur un panel de sites web surveill\u00e9s, ce qui donne une vision assez r\u00e9aliste de leur importance en Europe via la pr\u00e9sence en ligne.<\/p>\n<p>Depuis quelques ann\u00e9es d\u00e9j\u00e0, Microsoft d\u00e9cline lentement (il n&rsquo;y a pas le feu au lac non plus) pour se rapprocher ostensiblement de la barre des 90% de part de march\u00e9.<\/p>\n<p>C\u00f4t\u00e9 Apple, c&rsquo;est +50% de progression en passant de 4,5 \u00e0 presque 7% de part de march\u00e9. Mais il faut pr\u00e9ciser que ce chiffre prend en compte iPhone OS, qui est un d\u00e9riv\u00e9 de Mac OS.<\/p>\n<p>Cela veut dire plusieurs choses :<\/p>\n<p>&#8211; Apple a r\u00e9ussi sa diversification dans les outils nomades<\/p>\n<p>&#8211; Il serait faux de croire que la marque vend plus d&rsquo;ordinateurs<\/p>\n<p>&#8211; En revanche son OS se diffuse plus (et cr\u00e9e un \u00e9cosyst\u00e8me favorable puisqu&rsquo;il faut un Mac pour d\u00e9velopper pour iPhone et iPad).<\/p>\n<p>Derniers points, et non des moindres : bien qu&rsquo;\u00e9tant, en termes de chiffres, un petit poucet en Europe, l&rsquo;OS d&rsquo;Apple est toujours le premier concurrent de Microsoft, mais surtout la pr\u00e9sence de la Pomme dans les m\u00e9dias \u00e0 la veille de la sortie d&rsquo;un nouvel appareil est totalement disproportionn\u00e9e de son importance \u00ab\u00a0r\u00e9elle\u00a0\u00bb. Et enfin, \u00e0 la vue des finances de la marque, elle d\u00e9gage une marge substantielle sur chaque appareil vendu alors que sa gamme est tr\u00e8s r\u00e9duite !<\/p>\n<p>C\u00f4t\u00e9 HP ou Dell, ils essayent de s&rsquo;ouvrir les veines avec des RJ45.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" title=\"apple part de march\u00e9\" src=\"http:\/\/www.mac4ever.com\/images\/images_actu\/54611_141_apple_part_de_marche_en_hausse_de_50_en_un_an_en_europe.png\" alt=\"\" width=\"500\" height=\"349\" \/><\/p>\n<p><em>Source : <a href=\"http:\/\/www.mac4ever.com\" target=\"_blank\" rel=\"noopener noreferrer\">Mac4Ever<\/a><\/em><\/p>\n<div id=\"themify_builder_content-5456\" data-postid=\"5456\" class=\"themify_builder_content themify_builder_content-5456 themify_builder\">\n    <\/div>\n<!-- \/themify_builder_content -->\n","protected":false},"excerpt":{"rendered":"<p>AT Internet \u00e9value les parts de march\u00e9 des OS en fonction des visites sur un panel de sites web surveill\u00e9s, ce qui donne une vision assez r\u00e9aliste de leur importance en Europe via la pr\u00e9sence en ligne. Depuis quelques ann\u00e9es d\u00e9j\u00e0, Microsoft d\u00e9cline lentement (il n&rsquo;y a pas le feu au lac non plus) pour [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[256,327,1242,1867,2457,2804,2871],"class_list":["post-5456","post","type-post","status-publish","format-standard","hentry","category-sd-techlounge","tag-apple","tag-at-internet","tag-etude","tag-internet","tag-microsoft","tag-os","tag-part-de-marche","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"builder_content":"","_links":{"self":[{"href":"https:\/\/stanetdam.com\/index.php?rest_route=\/wp\/v2\/posts\/5456","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stanetdam.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stanetdam.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stanetdam.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/stanetdam.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5456"}],"version-history":[{"count":0,"href":"https:\/\/stanetdam.com\/index.php?rest_route=\/wp\/v2\/posts\/5456\/revisions"}],"wp:attachment":[{"href":"https:\/\/stanetdam.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5456"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stanetdam.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5456"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stanetdam.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}