{"id":5104,"date":"2010-03-05T16:24:23","date_gmt":"2010-03-05T15:24:23","guid":{"rendered":"http:\/\/www.stanetdam.com\/?p=5104"},"modified":"2010-03-05T16:24:23","modified_gmt":"2010-03-05T15:24:23","slug":"casino-et-cdiscount-creent-un-magasin-virtureel","status":"publish","type":"post","link":"https:\/\/stanetdam.com\/?p=5104","title":{"rendered":"Casino et Cdiscount cr\u00e9ent un magasin virtu(r\u00e9)el"},"content":{"rendered":"

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Profitant de la communication des r\u00e9sultats financiers pour le dernier exercice fiscal, Jean-Charles Naouri, PDG du groupe Casino, a annonc\u00e9 l’installation de bornes d’acc\u00e8s dans les magasins via lesquelles les clients pourront passer commande aupr\u00e8s du site Cdiscount ( filiale du groupe ).<\/p>\n

Pour lui, il s’agit d’assurer le d\u00e9veloppement du site de vente ligne en accompagnant les personnes encore r\u00e9ticentes, qui pourront \u00eatre inform\u00e9es et aid\u00e9es lors de la commande, mais aussi de proposer un choix de produits plus large \u00e0 ses clients, avec par exemple plus de 150 mod\u00e8les de machines \u00e0 laver au catalogue de Cdiscount contre moins d’une dizaine en magasin Casino.<\/p>\n

Pour certaines cat\u00e9gories comme le gros \u00e9lectrom\u00e9nager, les ventes en ligne sont, selon Jean-Charles Naouri, vou\u00e9es \u00e0 d\u00e9passer celles dans les magasins en dur. Autant anticiper et guider les clients qui envisageraient ce mode d’achat vers sa propre filiale.<\/p>\n

Toujours concernant les ventes en ligne, il a indiqu\u00e9 que son groupe va se lancer dans le Drive, qui consiste \u00e0 commander en ligne pour ensuite passer chercher ses courses toutes pr\u00eates en magasin.<\/p>\n

Source : AFP<\/a><\/em><\/p>\n

\n <\/div>\n\n","protected":false},"excerpt":{"rendered":"

Profitant de la communication des r\u00e9sultats financiers pour le dernier exercice fiscal, Jean-Charles Naouri, PDG du groupe Casino, a annonc\u00e9 l’installation de bornes d’acc\u00e8s dans les magasins via lesquelles les clients pourront passer commande aupr\u00e8s du site Cdiscount ( filiale du groupe ). Pour lui, il s’agit d’assurer le d\u00e9veloppement du site de vente ligne […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[633,650,4058],"class_list":["post-5104","post","type-post","status-publish","format-standard","hentry","category-sd-usages","tag-casino","tag-cdiscount","tag-virtureel","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"builder_content":"","_links":{"self":[{"href":"https:\/\/stanetdam.com\/index.php?rest_route=\/wp\/v2\/posts\/5104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stanetdam.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stanetdam.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stanetdam.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/stanetdam.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5104"}],"version-history":[{"count":0,"href":"https:\/\/stanetdam.com\/index.php?rest_route=\/wp\/v2\/posts\/5104\/revisions"}],"wp:attachment":[{"href":"https:\/\/stanetdam.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stanetdam.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stanetdam.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}