{"id":442,"date":"2008-02-04T08:00:18","date_gmt":"2008-02-04T07:00:18","guid":{"rendered":"http:\/\/www.stanetdam.com\/les-confessions-intimes-de-logitech\/"},"modified":"2008-02-04T08:00:18","modified_gmt":"2008-02-04T07:00:18","slug":"les-confessions-intimes-de-logitech","status":"publish","type":"post","link":"https:\/\/stanetdam.com\/?p=442","title":{"rendered":"Les confessions intimes de Logitech"},"content":{"rendered":"<p>Je me suis toujours demand\u00e9 comment on pouvait sans cesse se renouveler quand on fabrique un produit aussi standard que des claviers d&rsquo;ordinateurs&#8230; Ca doit \u00eatre \u00e7a qu&rsquo;on appelle \u00ab\u00a0l&rsquo;innovation\u00a0\u00bb \ud83d\ude42<br \/>\nEn revanche, en me balladant sur le site de Logitech hier soir  j&rsquo;ai eu la surprise de constater que la marque suisse se mettait aussi \u00e0 la <font color=\"#ff9900\"><strong>\u00ab\u00a0vid\u00e9o\u00a0 faite \u00e0 la maison \u00e0 fort pouvoir viral\u00a0\u00bb<\/strong><\/font> pour leur nouvelle invention,\u00a0 le clavier en forme de vague (franchement il fallait y penser, sont forts \u00e0 la R&amp;D).<\/p>\n<p>Bref, c&rsquo;est amusant, film\u00e9 avec une webcam de la marque (of course), en revanche <strong>il est dommage de ne pas pouvoir envoyer les vid\u00e9os \u00e0 un ami, voire la reprendre pour son blog via une URL&#8230; <\/strong>Elles ne sont pas non plus disponibles sur YouTube ou DailyMotion.<\/p>\n<p>De plus, il aurait \u00e9t\u00e9 malin de balancer ces vid\u00e9os sur le net quelques jours auparavant la sortie du produit pour cr\u00e9er un effet de bouche \u00e0 oreille, d&rsquo;autant plus que Logitech n&rsquo;est pas tr\u00e8s coutumier du fait, la surprise en aurait \u00e9t\u00e9 des plus grande.<\/p>\n<p>Bref \u00e7a sent la bonne id\u00e9e mont\u00e9e par <strong><font color=\"#ff9900\">le marketing maison qui ne maitrise pas encore toutes les ficelles rudimentaires d&rsquo;un buzz<\/font><\/strong> !<\/p>\n<p>Pour acc\u00e9der aux vid\u00e9os et d\u00e9couvrir le t\u00e9moignage de\u00a0 Sabrina von Poucefort, cliquez sur l&rsquo;image.<\/p>\n<p><a href=\"http:\/\/contest.logitech.com\/promotions\/promo.cfm?contentid=252&amp;cl=fr,fr&amp;WT.ac=ps|4212|hp\" target=\"_blank\" rel=\"noopener noreferrer\"><\/p>\n<p style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.stanetdam.com\/wp-content\/uploads\/logitech_confession.png\" alt=\"logitech_confession.png\" title=\"logitech_confession.png\" border=\"0\" height=\"271\" width=\"364\" \/><\/p>\n<p><\/a><\/p>\n<div id=\"themify_builder_content-442\" data-postid=\"442\" class=\"themify_builder_content themify_builder_content-442 themify_builder\">\n    <\/div>\n<!-- \/themify_builder_content -->\n","protected":false},"excerpt":{"rendered":"<p>Je me suis toujours demand\u00e9 comment on pouvait sans cesse se renouveler quand on fabrique un produit aussi standard que des claviers d&rsquo;ordinateurs&#8230; Ca doit \u00eatre \u00e7a qu&rsquo;on appelle \u00ab\u00a0l&rsquo;innovation\u00a0\u00bb \ud83d\ude42 En revanche, en me balladant sur le site de Logitech hier soir j&rsquo;ai eu la surprise de constater que la marque suisse se mettait [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[581,832,877,2253],"class_list":["post-442","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-buzz","tag-confessions-intimes","tag-cordless-desktop-wave","tag-logitech","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"builder_content":"","_links":{"self":[{"href":"https:\/\/stanetdam.com\/index.php?rest_route=\/wp\/v2\/posts\/442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stanetdam.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stanetdam.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stanetdam.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/stanetdam.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=442"}],"version-history":[{"count":0,"href":"https:\/\/stanetdam.com\/index.php?rest_route=\/wp\/v2\/posts\/442\/revisions"}],"wp:attachment":[{"href":"https:\/\/stanetdam.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stanetdam.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stanetdam.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}