{"id":4132,"date":"2009-08-21T12:05:49","date_gmt":"2009-08-21T10:05:49","guid":{"rendered":"http:\/\/www.stanetdam.com\/?p=4132"},"modified":"2009-08-21T12:05:49","modified_gmt":"2009-08-21T10:05:49","slug":"la-publicite-sur-mobile-est-plus-efficace-sur-un-iphone","status":"publish","type":"post","link":"https:\/\/stanetdam.com\/?p=4132","title":{"rendered":"La publicit\u00e9 sur mobile est plus efficace sur un iPhone"},"content":{"rendered":"<p style=\"text-align: left;\">C&rsquo;est ce qui ressort d&rsquo;une enqu\u00eate de emarketer.com vue chez <a href=\"http:\/\/www.mobinaute.com\/294720-possesseurs-iphone-receptifs-publicite-mobile.html\" target=\"_blank\" rel=\"noopener noreferrer\">NetEco<\/a> : les possesseurs d&rsquo;iPhone sont, en majorit\u00e9, plus r\u00e9ceptifs \u00e0 la publicit\u00e9 sur mobile que leurs camarades. Le point int\u00e9ressant est le chiffre concernant le web mobile : plus de 28% des utilisateurs !<\/p>\n<p style=\"text-align: left;\">Pour faire synth\u00e9tique, c&rsquo;est la qualit\u00e9 d&rsquo;int\u00e9gration des pubs (dans les app notamment) et plus globalement l&rsquo;exp\u00e9rience d&rsquo;utilisation de l&rsquo;iPhone qui fait que les utilisateurs sont plus r\u00e9ceptifs. Peut-\u00eatre parce que ces pubs sont, dans ce cas, per\u00e7ues comme non agressives, voire utiles (\u00e0 l&rsquo;image des AdWords ?).<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" title=\"iphone pub\" src=\"http:\/\/img.neteco.com\/photo\/02363378.jpg\" alt=\"\" width=\"324\" height=\"265\" \/><\/p>\n<div id=\"themify_builder_content-4132\" data-postid=\"4132\" class=\"themify_builder_content themify_builder_content-4132 themify_builder\">\n    <\/div>\n<!-- \/themify_builder_content -->\n","protected":false},"excerpt":{"rendered":"<p>C&rsquo;est ce qui ressort d&rsquo;une enqu\u00eate de emarketer.com vue chez NetEco : les possesseurs d&rsquo;iPhone sont, en majorit\u00e9, plus r\u00e9ceptifs \u00e0 la publicit\u00e9 sur mobile que leurs camarades. Le point int\u00e9ressant est le chiffre concernant le web mobile : plus de 28% des utilisateurs ! Pour faire synth\u00e9tique, c&rsquo;est la qualit\u00e9 d&rsquo;int\u00e9gration des pubs (dans [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[256,1184,1899,1916,3131],"class_list":["post-4132","post","type-post","status-publish","format-standard","hentry","category-sd-techlounge","tag-apple","tag-emarketer-com","tag-iphone","tag-iphone-publicite","tag-publicite","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"builder_content":"","_links":{"self":[{"href":"https:\/\/stanetdam.com\/index.php?rest_route=\/wp\/v2\/posts\/4132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stanetdam.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stanetdam.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stanetdam.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/stanetdam.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4132"}],"version-history":[{"count":0,"href":"https:\/\/stanetdam.com\/index.php?rest_route=\/wp\/v2\/posts\/4132\/revisions"}],"wp:attachment":[{"href":"https:\/\/stanetdam.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stanetdam.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stanetdam.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}