{"id":1947,"date":"2009-01-19T08:39:04","date_gmt":"2009-01-19T07:39:04","guid":{"rendered":"http:\/\/www.stanetdam.com\/?p=1947"},"modified":"2009-01-19T08:39:04","modified_gmt":"2009-01-19T07:39:04","slug":"de-la-pertinence-des-pubs-facebook-et-de-leurs-illustrations","status":"publish","type":"post","link":"https:\/\/stanetdam.com\/?p=1947","title":{"rendered":"De la pertinence des pubs facebook et de leurs illustrations"},"content":{"rendered":"<p>Vous le savez peut-\u00eatre, facebook utilise un syst\u00e8me de publicit\u00e9s cibl\u00e9es qui sont illustr\u00e9es par des images. Souvent, sont associes \u00e0 ces images certains de vos amis qui ont souscrit \u00e0 un \u00ab\u00a0club\u00a0\u00bb. Je me pose quand m\u00eame des questions sur l&rsquo;iconographie qui accompagne ces publicit\u00e9s. N&rsquo;ayant jamais publi\u00e9 d&rsquo;annonce, je ne sais pas si toutes les images associ\u00e9es aux publicit\u00e9s sont choisies par l&rsquo;annonceur, ou bien si, par d\u00e9faut, facebook choisit lui-m\u00eame dans une base d&rsquo;images libre de droits.<\/p>\n<p><strong>Le probl\u00e8me est l&rsquo;ad\u00e9quation entre les images cens\u00e9es attirer le regard, et le texte<\/strong>. Deux exemples concrets et r\u00e9els :<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" style=\"border: 0pt none;\" title=\"Castorama.png\" src=\"\/wp-content\/uploads\/stanetdamv2\/Castorama.png\" border=\"0\" alt=\"Castorama.png\" width=\"145\" height=\"232\" \/>Quel rapport entre Catorama qui fait gagner 1500\u20ac et un vieillard grima\u00e7ant (mais fort sympathique au demeurant) ? Mais cela peut attirer le regard&#8230; et d\u00e9servir la marque.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" style=\"border: 0pt none;\" title=\"televiseur_en_panne.png\" src=\"\/wp-content\/uploads\/stanetdamv2\/televiseur_en_panne.png\" border=\"0\" alt=\"televiseur_en_panne.png\" width=\"158\" height=\"236\" \/>Admettons que cela repr\u00e9sente un pr\u00e9sentateur de journal t\u00e9l\u00e9 d&rsquo;une banalit\u00e9 affligeante. Un poste de t\u00e9l\u00e9 fumant aurait peut-\u00eatre plus fait l&rsquo;affaire.<\/p>\n<p>Bien sur,<a href=\"http:\/\/www.facebook.com\/home.php?#\/ads\/adboard\/\" target=\"_blank\" rel=\"noopener noreferrer\"> d&rsquo;autres publicit\u00e9s sont illustr\u00e9es correctement<\/a>. Mais cela ma fait quand m\u00eame poser question sur la pertinence du m\u00e9canisme en place, et surtout <strong>la contre-performance possible quand il y a mauvaise corr\u00e9lation entre texte et illustration&#8230;<\/strong><\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/stanetdamv2\/\" border=\"0\" alt=\"\" \/><\/p>\n<div id=\"themify_builder_content-1947\" data-postid=\"1947\" class=\"themify_builder_content themify_builder_content-1947 themify_builder\">\n    <\/div>\n<!-- \/themify_builder_content -->\n","protected":false},"excerpt":{"rendered":"<p>Vous le savez peut-\u00eatre, facebook utilise un syst\u00e8me de publicit\u00e9s cibl\u00e9es qui sont illustr\u00e9es par des images. Souvent, sont associes \u00e0 ces images certains de vos amis qui ont souscrit \u00e0 un \u00ab\u00a0club\u00a0\u00bb. Je me pose quand m\u00eame des questions sur l&rsquo;iconographie qui accompagne ces publicit\u00e9s. N&rsquo;ayant jamais publi\u00e9 d&rsquo;annonce, je ne sais pas si [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1295,2358,3129,3131],"class_list":["post-1947","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-facebook","tag-marketing","tag-pub","tag-publicite","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"builder_content":"","_links":{"self":[{"href":"https:\/\/stanetdam.com\/index.php?rest_route=\/wp\/v2\/posts\/1947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stanetdam.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stanetdam.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stanetdam.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/stanetdam.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1947"}],"version-history":[{"count":0,"href":"https:\/\/stanetdam.com\/index.php?rest_route=\/wp\/v2\/posts\/1947\/revisions"}],"wp:attachment":[{"href":"https:\/\/stanetdam.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stanetdam.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stanetdam.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}